What Is The Right Custom Packaging Company ?

April 06 , 2021
6 Considerations Before Choosing the Right Custom Packaging Company

2. Cost Optimization
 3.Material Optimization
4.Structural Engineering
 5.   Volume Planning
6. Shipping & Warehousing


Where you manufacture your packaging matters!

Every manufacturer comes with their own sets of expertise, certifications and processes.

But how do you make a well rounded decision for your specific packaging needs?

It’s important to compare and contrast the companies you employ for your custom packaging.

Taking a closer look at their certifications and processes they offer is an important part of choosing the correct manufacturer for your products.

Look at it this way; if one manufacturer offers a fast response time, high quality graphics and on time delivery and another manufacturer offers

low error rates, sustainable efforts and is FSC certified, you’ll need to weigh out your options.

While having a fast response time may sound appealing, this is not always a positive thing when it comes to the quality and durability of your packaging.

You’d be more likely to spend less money and time if you chose the company with low error rates as you wouldn’t have to spend on producing new

packaging if something goes wrong.

While this may take a little more time, the packaging will be engineered to fit your specifications much more accurately.

Most of your costs will come from the manufacturing side of producing custom packaging, as your dielines are printed on large sheets, rather than individually.

This means opting for a manufacturer with low error rates will be much more effective for your business.

Cost Optimization

The cost of packaging depends on a number of factors like structural engineering, the materials being used, the number of units to produce, and more.

Based on your project details, the packaging costs can change drastically, making it hard to give a definite price at first glance.

There are many ways to optimize without sacrificing the quality you want. Some of these aspects include;

  • Finding different boxes and insert materials
  • Creating dielines that reduce weight or material usage
  • And more

All these reductions help to find an affordable box that prioritizes your product needs.

Material Optimization

Comparing and contrasting what materials manufacturers and solution providers offer for your product packaging is another crucial aspect to choosing the right packaging company for your business.

As briefly discussed, achieving a high quality feel doesn’t always mean you have to opt for the highest quality materials to do so.

Packaging specialists will offer you guidance on material optimization. This means they will guide you through picking the right material for your products based on your branding and product specifications.

For example;

Do you want to communicate that your brand is sustainable but don’t have the budget to opt for high end eco-friendly packaging?

Packaging specialists will likely advise that opting for Kraft paperboard is cost effective, durable and 100% eco-friendly while offering high quality printing and finishing capabilities.

Structural Engineering

The great thing about custom packaging is that it is 100% tailored to your product. This means minimum room for product damage and maximum room for brand exposure.

Through structural engineering, packaging specialists will optimize your costs through tailoring your packaging sizes and designs.

For example; do you ever order a small item off of Amazon, only for it to arrive in a giant box? The item is practically swimming in paper and plastic for no apparent reason.

Structural engineering avoids using unnecessary amounts of materials to optimize your budget.

This means measuring your product to fit into your custom packaging with the least amount of materials possible, while still offering your product the protection and support it needs.

Volume Planning

Volume planning involves details such as the order quantity, your product launch plan (your timeline) and set up costs.

The project details and the decisions made for your product packaging are vital to determining the costs and in turn helps you make an informed decision on which packaging company to choose.

Keep in mind that most custom packaging companies will offer a large minimum order due to the set up costs of production.

So, if you are a smaller sized business you may want to opt for companies that have a lower minimum order rate to accommodate your needs more effectively.

Shipping & Warehousing

The final step before pursuing your custom packaging desires is having a shipping and warehousing plan for your final product packaging.

Using Logistics services to help you with your shipping and warehousing options will ensure your custom packaging is well accommodated and arrives in time for your product launch.

Through using logistics services, you’re able to track your packaging and receive any updates regarding;

  • Location
  • Issues
  • Delays
  • Reroutes

If you are using a combination of shipping methods, you will be able to estimate the arrival time and transfers from one site to another.

Similar to how transportation has different routes to getting from point A to point B, logistics assist in planning the most efficient packaging methods and routes that are inexpensive and punctual for your product launch.

Your timeline and due dates will be a big influence on deciding what mode of transportation to use.

Depending on where your business is located and your manufacturer’s location, some options will be more efficient than others.

If your time constraints are strict, air shipment or ground transportation may be the most reliable (of course, this also depends on the distance between your business and manufacturer).

If your timeline is loose and flexible, sea shipment will be the most cost-effective solution.

The route and transportation method you choose not only saves you time but also avoids any uncertainties with regards to your product packaging.

It is best to find a company that can cover all the grounds discussed above to ensure your custom packaging journey runs smoothly.

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